12 months ago, this e-commerce site was invisible in Google. Today: 32 Page 1 rankings and over $273K in monthly revenue.
Brand new Shopify website in the optometry sector (glasses, sunglasses, contact lenses). The client is a local optometrist who also sells products Australia-wide through their website.
The Evidence
Real screenshots from Google Search Console & Analytics
Shopify Total Revenue
Overall revenue increase x100
Search Console Clicks - Last 6 Months vs Previous 6 Months
Google Search Console clicks from 4K to 10k monthly
Keyword Tracking - +24 keyword in page1
keyword tracking numbers +37 keyword
Keyword Rankings Overview - Page 1 Positions
Keyword rankings showing 32 Page 1 positions
* All data shown is from real Google Search Console and Analytics reports
The Starting Point
Late 2024
This project began with a brand new Shopify website in the optometry sector, selling glasses, sunglasses, and contact lenses. The client is a local optometrist who wanted to expand their reach and sell products Australia-wide through their website. They were heavily reliant on paid advertising and struggling to gain any organic visibility against established market leaders.
The Challenges
The Holistic Approach
Not just on-page tweaks. A complete rethinking.
Technical SEO was the key. We rebuilt the technical foundation to ensure search engines could properly crawl, index, and understand the site.
Instead of targeting keywords, we targeted entities. This shift in strategy allowed us to capture more semantic search opportunities.
Mapped semantic relationships between products, problems, and solutions. This created a web of interconnected content that search engines love.
Restructured the entire site architecture around topical clusters. This established clear hierarchies and improved crawl efficiency.
Created content hubs that established genuine topical authority. Each hub comprehensively covered a topic from multiple angles.
Implemented proper Schema markup and entity optimisation to help search engines understand the business and products better.
Built a self-reinforcing internal linking structure that distributed page authority effectively and guided users through the buyer journey.
The Results (YoY)
Comparing year-over-year performance after 12 months
Traffic Metrics
Ranking Metrics
Business Impact
SEO Impact
The Timeline
Foundation work completed. Technical issues resolved. First signs of ranking improvements for long-tail keywords.
Topical clusters established. Content hubs driving traffic. Page 1 rankings starting to accumulate.
Complete transformation achieved. 32 Page 1 rankings. Over $273K monthly revenue. Organic channel now primary driver.
This wasn't overnight success. It took 3 months to see initial movement, 6 months to gain momentum, and 12 months to hit these numbers. SEO is a long-term investment, but the results compound over time.