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Platform SEO

Next.js SEO

SEO Optimisation for Next.js Applications

Next.js is a powerful framework for building SEO-friendly React applications. We specialize in configuring Next.js for optimal search engine visibility, leveraging SSR, SSG, and ISR for maximum performance and indexability.

SEO Capabilities

Server-side rendering (SSR)
Static site generation (SSG)
Incremental static regeneration (ISR)
Automatic code splitting
Built-in image optimisation
API routes for backend logic

Limitations to Know

Requires developer expertise
SEO must be manually configured
Complexity with client-side routing
No built-in CMS
Hosting considerations for SSR
More technical than traditional CMS

Next.js SEO Optimization Checklist

Key optimizations we implement for Next.js websites

Technical SEO
Rendering Strategyhigh

Choose optimal rendering (SSR/SSG/ISR) for each page type

Metadata Configurationhigh

Implement comprehensive meta tags using Next.js Head or Metadata API

Sitemap Generationhigh

Implement dynamic sitemap generation for all pages

robots.txt Configurationmedium

Configure proper robots.txt for crawling guidance

Performance
Image Optimisationhigh

Leverage Next.js Image component for automatic optimisation

Core Web Vitalshigh

Optimize LCP, FID, and CLS for better rankings

Code Splittingmedium

Ensure efficient code splitting for faster page loads

Font Optimisationmedium

Use Next.js font optimisation to eliminate layout shift

Structured Data
JSON-LD Implementationmedium

Implement comprehensive schema markup throughout the site

Dynamic Schemamedium

Generate dynamic schema based on page content

Open Graph Tagslow

Implement OG tags for social sharing optimisation

Recommended Tools & Plugins

Best tools for Next.js SEO optimization

next-seo
free
SEO management plugin for Next.js
next-sitemap
free
Automatic sitemap generation
Vercel Analytics
freemium
Performance and Web Vitals monitoring
Schema-dts
free
TypeScript types for schema markup

Technical Considerations

1

Rendering strategy significantly impacts SEO - SSG is often best for SEO

2

Client-side navigation must be handled carefully for proper crawling

3

Dynamic routes need proper sitemap configuration

4

Vercel hosting provides optimal Next.js performance but has limits

5

App Router (Next.js 13+) changes SEO implementation patterns

Next.js SEO FAQs

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