Next.js SEO · Australia & New Zealand
Next.js SEO That Makes React Apps Visible
Next.js solves React's SEO problems with SSR and SSG. But choosing the wrong rendering strategy, misconfiguring metadata, or missing dynamic sitemaps means Google still can't properly index your app. I configure Next.js for maximum search visibility.
Next.js SEO mistakes costing you rankings
Next.js is powerful but its SEO must be manually configured. These are the issues I see most often with React applications.
Wrong rendering strategy for SEO
Using client-side rendering for pages that need to be indexed. Google can render JavaScript but it's slower, less reliable, and your pages end up in a secondary crawl queue that delays indexing by days or weeks.
Metadata not configured properly
The Next.js Metadata API is powerful but most developers set a default title and move on. Every page needs unique meta titles, descriptions, Open Graph tags, and canonical URLs configured through generateMetadata.
Missing or broken sitemaps
Dynamic routes need dynamic sitemaps. Your Next.js app has hundreds of pages but Google only knows about the ones in your static sitemap. New content sits unindexed until Google discovers it through crawling.
Client-side navigation breaking crawling
Next.js handles navigation client-side for speed, but if your internal links use onClick handlers instead of proper Link components, Google can't follow them. Critical pages become orphaned from the crawl.
How I optimise your Next.js app
Next.js-specific SEO that leverages SSR, SSG, and the App Router for maximum search visibility.
Rendering Strategy Optimisation
Every route analysed and assigned the optimal rendering strategy: SSG for static content, SSR for dynamic pages, ISR for content that changes periodically. Maximum performance, maximum indexability.
Metadata & Open Graph
Comprehensive metadata configured through the Next.js Metadata API. Dynamic generateMetadata for every route with unique titles, descriptions, canonical URLs, and OG images.
Sitemap & robots.txt
Dynamic sitemap generation that automatically includes new pages, blog posts, and dynamic routes. robots.txt configured to guide crawlers and protect private routes.
Image & Font Optimisation
Next.js Image component configured for automatic optimisation, WebP generation, and lazy loading. Font optimisation to eliminate layout shift and improve CLS scores.
Core Web Vitals
LCP, FID, and CLS optimised through code splitting, bundle analysis, and component-level performance tuning. Next.js apps that score green across all vitals.
JSON-LD Schema
Dynamic structured data generated from page data. Service, Article, FAQ, Organisation, and breadcrumb schema that gives Google rich context about every page.
Next.js SEO results I've delivered
Keyword rankings tracked and verified through Keyword.com. Real client data, not projections.
How Next.js SEO works with me
A clear four-step process for JavaScript applications. You know exactly what happens at every stage.
Audit
Next.js SEO Audit
Full crawl with JavaScript rendering analysis, metadata review across all routes, sitemap verification, rendering strategy assessment, and Core Web Vitals benchmarking.
Configure
Technical Implementation
Rendering strategy optimised per route, Metadata API configured, dynamic sitemaps implemented, robots.txt set up, and schema markup added.
Optimise
Content & Performance
Page content optimised for target keywords, images and fonts configured for performance, code splitting reviewed, and internal linking structure built.
Track
Monitor & Iterate
Rankings tracked via Keyword.com. Web Vitals monitored through Vercel Analytics. Monthly reporting shows exactly which technical and content changes drove results.
Why work with a JavaScript SEO specialist
| Other Service Providers | My Approach | |
|---|---|---|
| Who does the work | SEO person who doesn't understand React | I build Next.js apps and do SEO |
| Technical depth | Install a WordPress SEO plugin mindset | SSR, SSG, ISR, App Router expertise |
| Implementation | Give you a PDF of recommendations | I implement changes in your codebase |
| Reporting | Generic traffic screenshots | Keyword.com verified ranking data |
| Contract | 12-month lock-in | Month-to-month, cancel anytime |
“What stood out was the lack of BS. We had a real conversation about what was working and what wasn't. Six months in, traffic is up 40%.”- Emma T., Business Owner, Sydney
Is Next.js SEO right for you?
Next.js SEO is for teams building modern web applications that need to be discoverable in search.
SaaS & Tech Companies
Your Next.js marketing site or documentation needs to rank. I configure SEO at the framework level so every new page you ship is automatically optimised.
Development Teams
Your engineers build features but SEO isn't their expertise. I audit your Next.js setup, implement fixes, and create patterns your team can follow going forward.
Digital Agencies
You build Next.js apps for clients and need SEO expertise during development. I work alongside your team to ensure every build is search-ready from deployment.
Next.js SEO packages
Choose the package that fits your application's needs.
Starter
For Next.js apps building their SEO foundation.
Includes:
- Rendering strategy audit
- Metadata API configuration
- Sitemap + robots.txt setup
Growth
For apps ready to scale organic traffic.
Includes:
- Full technical SEO setup
- Content optimisation
- Schema markup
- Core Web Vitals optimisation
Pro
For apps targeting competitive keywords.
Includes:
- Everything in Growth
- Full content strategy
- Advanced schema
- Link building
Authority
For competitive markets demanding visibility.
Includes:
- Everything in Pro
- Conversion rate optimisation
- Advanced analytics
- Priority support
Need a one-off Next.js SEO audit? Get a custom quote
Frequently Asked Questions
Ready to turn organic search into your strongest growth channel?
If you're looking for an SEO specialist in Australia or New Zealand who combines government-validated credentials, entity-based methodology, and a track record spanning global brands to local businesses - I'd welcome the conversation.