Shopify SEO
SEO Optimisation for Shopify Stores
Unlock the full SEO potential of your Shopify store. While Shopify is a powerful e-commerce platform, it requires specialized optimisation to compete in search results. We understand Shopify's unique architecture and implement proven strategies that drive organic traffic and revenue.
SEO Capabilities
Limitations to Know
Shopify SEO Optimization Checklist
Key optimizations we implement for Shopify websites
Ensure all important pages are included and unnecessary pages are excluded from the sitemap
Implement proper canonical tags to handle collection and product page duplicates
Optimize images, reduce app bloat, and leverage Shopify's CDN effectively
Implement Product, BreadcrumbList, and Organization schema markup
Optimize titles, descriptions, images, and internal links on product pages
Add unique, keyword-optimized content to collection pages
Develop informational content that supports product pages and builds authority
Structure navigation for both users and search engine crawlers
Create unique, compelling product descriptions that rank and convert
Develop informative category content that targets commercial keywords
Create in-depth buying guides that attract top-of-funnel traffic
Recommended Tools & Plugins
Best tools for Shopify SEO optimization
Technical Considerations
Shopify uses Liquid templating - custom SEO modifications require theme editing
Collections create duplicate product URLs that need canonical management
Shopify's CDN is excellent but custom caching rules are limited
Theme changes require Liquid knowledge for optimal SEO implementation
App bloat can significantly impact page speed and Core Web Vitals