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Keyword Research & Strategy

Our keyword research service goes beyond basic keyword tools. We identify high-intent keywords that your target audience actually uses, analyse competitor strategies, and create a comprehensive keyword targeting plan aligned with your business goals and customer journey. Every keyword is evaluated for commercial value, ranking difficulty, and conversion potential.

Duration
3-4 weeks
Executed By
Kaan TURK - Senior SEO Specialist
Support
Video Call Support
Experience
15+ Years

Key Features

Competitor gap analysis (up to 10 competitors)
Search intent classification
Commercial value scoring
Long-tail opportunity mining
Seasonal trend mapping
Content topic clustering

Key Benefits

Target keywords with proven commercial value
Understand exactly what your audience searches for
Identify quick-win ranking opportunities
Build topical authority systematically
Stay ahead of competitor keyword strategies
Service Scope

Complete Keyword Research & Strategy Scope

Every task and deliverable included in our keyword research & strategy service

32 items across 5 categories

Business product/service mappingCritical

Identify all offerings to target

Customer persona keyword analysisCritical

How different personas search

Competitor keyword extractionCritical

Pull keywords from top 10 competitors

Google Suggest miningHigh

Autocomplete suggestions capture

Related searches analysisHigh

Bottom of SERP opportunities

People Also Ask extractionHigh

Question-based keywords

Reddit/Quora miningMedium

Community language discovery

Industry forum analysisMedium

Niche terminology identification

Critical
High
Medium
Low
Deliverables

What You'll Receive

Tangible outputs and reports delivered to you

Master Keyword Database

Complete keyword list with all metrics, intent tags, and priority scores (500-2000+ keywords)

Excel/Google Sheets

Keyword Strategy Document

Strategic overview with competitor insights, opportunity analysis, and implementation recommendations

PDF (30+ pages)

Topic Cluster Map

Visual representation of topic clusters and pillar/cluster relationships

Visual diagram (Miro/Figma)

Content Calendar Template

12-month content targeting calendar with keyword assignments

Excel/Google Sheets

SERP Analysis Report

Detailed analysis of search results for top 50 priority keywords

PDF
Timeline

Keyword Research & Strategy Timeline

How we deliver results with our proven process

Total Duration: 3-4 weeks
1

Week 1

5 days
  • Discovery call
  • Business analysis
  • Seed keyword collection
  • Tool setup
2

Week 2

5 days
  • Keyword expansion
  • Competitor analysis
  • Metrics collection
  • Intent classification
3

Week 3

5 days
  • Strategy development
  • Cluster creation
  • Prioritization
  • Report compilation
4

Week 4

3 days
  • Final review
  • Strategy presentation
  • Q&A session
ROI & Expected Results

Keyword Research & Strategy Results

Based on historical client data, here's what you can expect

500-2000+ keywords identified

Keyword Opportunities

Delivered with report
20-50 low-competition keywords

Quick Wins

Immediate targeting
50,000-500,000+ monthly searches

Traffic Potential

Across all keywords
12-month targeting plan

Content Roadmap

Delivered with strategy

What This Means for Your Business

4
Key Metrics Improved
Data-Driven
Based on Real Results
Measurable
Track Every Improvement

Results may vary based on industry, competition, and current website state. These projections are based on historical client data.

Want to see what results we can achieve for your specific situation?

Get a Custom ROI Projection

Our Process

1
Business & Audience Discovery
Deep dive into your business goals, products/services, target audience personas, and customer journey stages.
2
Keyword Universe Expansion
Using 5+ professional tools, we identify thousands of relevant keyword opportunities including variations, questions, and long-tail terms.
3
Competitive Intelligence
Analyze competitor keyword rankings, identify gaps, and discover keywords they're missing that you can target.
4
Strategy & Content Mapping
Create prioritised keyword clusters mapped to content types, pages, and implementation timeline.
Investment

Transparent Pricing

Choose the package that fits your business needs. All prices in AUD.

Starter Research
$1,297/project
Essential keyword strategy
  • Up to 500 keywords analysed
  • 3 competitor analysis
  • Search intent mapping
  • Basic topic clusters
  • 30-minute strategy call
Most Popular
Professional Research
$2,497/project
Comprehensive keyword strategy
  • Up to 1,500 keywords analysed
  • 10 competitor analysis
  • Full intent classification
  • Topic cluster mapping
  • 12-month content calendar
  • 60-minute strategy session
Enterprise Research
$4,997+/project
Multi-market keyword strategy
  • Unlimited keywords
  • Multi-market analysis
  • Quarterly updates included
  • Custom topic clusters
  • Dedicated keyword analyst
  • Ongoing consultation

Frequently Asked Questions

Other Services

Ready to Get Started with Keyword Research & Strategy?

Schedule a free consultation to discuss your needs and get a customised proposal.