SEO Consultant Australia
"Driving Organic Growth"
I'm Kaan Turk, a search engine optimisation consultant with 15 years of hands-on SEO practice and more than 250 completed projects. From global brands like Louis Vuitton and Enterprise Rent-A-Car to ambitious local businesses - I help organisations turn organic search into their most reliable growth channel.
Personally Managed SEO Projects For
Featured Brands
Louis Vuitton
LC Waikiki
Vakko
Enterprise Rent a Car
Monster Notebook
And Many More Businesses
Axios
City Optics
Body Catalyst
Caddy Storage
Dome Shelter Supplies
Elevate Dental
Inox Fittings
Lifevac Australia
Malmar Enterprises
Matrix Renovations
Moroccan Tan
NP Fulfilment
Safework Health
Superior Pet Goods
Studio Porcelain
Tools In A Box
Uniq Socks
Vacmate
WestOz Tools
Crystal Clear Solar
Aussie Buckets
Axios
City Optics
Body Catalyst
Caddy Storage
Dome Shelter Supplies
Elevate Dental
Inox Fittings
Lifevac Australia
Malmar Enterprises
Matrix Renovations
Moroccan Tan
NP Fulfilment
Safework Health
Superior Pet Goods
Studio Porcelain
Tools In A Box
Uniq Socks
Vacmate
WestOz Tools
Crystal Clear Solar
Aussie Buckets
What an SEO Consultant Does
A search engine optimisation consultant is a specialist who audits, strategises, and optimises your website's visibility in organic search results. Unlike an SEO agency where your project is managed by a rotating team behind an account manager, working with an independent SEO consultant means you get direct access to the strategist who actually does the work. One person. One point of accountability. No layers.
Modern SEO consulting extends well beyond keywords and meta tags. Ranking in Google's search engine results pages demands expertise across four interconnected disciplines:
Technical SEO
Ensures search engines can crawl, render, and index your site efficiently - covering Core Web Vitals, site architecture, and JavaScript rendering.
On-Page SEO
Aligns your content with search intent and Google's quality expectations through keyword targeting, entity coverage, and E-E-A-T signals.
Off-Page SEO
Builds the authority signals - backlinks, brand mentions, digital PR - that convince Google your site deserves to rank.
Local SEO
Optimises your Google Business Profile, local citations, review signals, and geographic content strategy for the AU/NZ market.
In Australia and New Zealand, where Google.com.au commands over 94% search engine market share, getting all four disciplines right isn't optional - it's essential.
How Can I Help You Today?
Choose the option that best fits your needs. Every journey to better rankings starts with a single step.
Quick SEO Review
Submit your website URL and receive honest feedback about your SEO status within 24-48 hours via email.
- Basic SEO health check
- Top 3 priority issues
- Response within 24-48h
1-Hour Audit Session
Live video call with screen share. Get a detailed analysis of your website's SEO issues and a priority action plan.
- 60-minute video conference
- Live screen share analysis
- Technical SEO deep dive
- Competitor comparison
- PDF report within 24h
Monthly SEO Packages
Ongoing SEO management with content creation, link building, and technical optimisation. Choose from 4 tiers.
- Monthly content & link building
- Technical SEO maintenance
- Regular strategy calls
- Detailed monthly reports
All packages can be customised based on your specific needs after an initial SEO analysis.
Why 15 Years of SEO Experience Isn't Just a Number
I started practising SEO before Google Panda penalised thin content in 2011. Since then, I've navigated every major algorithm shift - each one eliminating consultants and agencies that couldn't adapt.
Fifteen years of sustained practice across these transformations means pattern recognition that no certification or course can replicate - an intuitive understanding of which strategies are durable and which are fragile.
Real Data, Real Results
Verified Google Search Console and Analytics records from over 250 projects spanning luxury retail, eCommerce, SaaS, professional services, and more.
Pattern Recognition
When I tell you what works, it's because I've measured it across hundreds of campaigns - not because I read it in a blog post.
Compounding Growth
Strategies built for durability - not quick fixes that collapse with the next algorithm update.
Real Results, Real Data
Keyword ranking improvements tracked and verified through Keyword.com. These are actual client results, not projections.
All ranking data is tracked using Keyword.com and represents actual client results. Client names anonymised for confidentiality.
SEO Consulting Services I Deliver
Every engagement is tailored to your business goals, competitive landscape, and technical constraints - not a one-size-fits-all template.
Comprehensive SEO Audits
A systematic evaluation of your website's technical health, on-page optimisation, content quality, backlink profile, and competitive position. Using Screaming Frog, Ahrefs, Google Search Console, and PageSpeed Insights - you receive a prioritised action plan scored by impact and effort, not a generic 200-page PDF.
Keyword Research & Search Intent Mapping
Mapping your target audience's search behaviour across informational, commercial, and transactional intent stages. For Australian and New Zealand markets, this includes local spelling variations (optimisation, not optimization), geographic modifiers, and distinct AU/NZ search behaviours.
Technical SEO
Covering crawlability, indexation management, Core Web Vitals (LCP under 2.5s, INP under 200ms, CLS under 0.1), structured data with JSON-LD schema markup, mobile-first compliance, site architecture, JavaScript rendering, and HTTPS security.
Content Strategy & Optimisation
Strategies built on the topic cluster model - pillar pages supported by semantically connected cluster content. Each piece is briefed with target keywords, search intent alignment, NLP entity coverage, E-E-A-T signal requirements, and internal linking targets.
Link Building & Digital PR
Exclusively white hat, editorially earned links through digital PR campaigns, expert commentary placements, and data-driven outreach. For AU/NZ clients, targeting .gov.au, .edu.au, .govt.nz domains, Australian media, and high-authority local publications.
Local SEO
Complete local search presence optimisation: Google Business Profile management, NAP consistency across Australian and New Zealand directories, review acquisition strategy, local schema markup, and location-specific content development.
Choose Your Growth Path
Pre-designed packages to fit different business needs. All packages can be customised after an initial SEO analysis.
Starter
Perfect for small businesses starting their SEO journey
- 1 content piece/month
- 5 quality backlinks
- 15 keywords tracked
- Monthly strategy call
- Email support (48h)
Growth
Ideal for growing businesses ready to scale
- 4 content pieces/month
- 10 quality backlinks
- 40 keywords tracked
- Monthly strategy call
- Chat support (24h)
- Competitor monitoring
Authority
For established businesses dominating their market
- 6 content pieces/month
- 20 quality backlinks
- 75 keywords tracked
- Video-call support
Enterprise
Custom solutions for large-scale operations
- 12+ content pieces/month
- 40+ quality backlinks
- 150+ keywords tracked
- Unlimited strategy calls
- Priority support
Need a custom solution? Every website is unique. Package details and pricing can be adjusted based on your specific requirements after an initial SEO analysis.
Contact for Custom QuoteCredentials That Go Beyond Certificates
The SEO industry has no barriers to entry - anyone can call themselves an SEO expert. These independently verified, institutionally backed credentials separate genuine expertise from confident marketing.
VETASSESS Accredited
Marketing Specialist - ANZSCO 225113
Assessed by the Australian government's designated skills assessment authority under the Department of Home Affairs. This isn't a course you purchase online - it's an independent, standardised professional competency assessment.
Verify CredentialAustralian Marketing Institute
AMI Member
Australia's peak professional body for marketers, binding members to a formal Code of Professional Conduct mandating ethical practice, transparency, and accountability.
Google Analytics 4 Certified
Platform Operator Endorsed
Validated by the very platform whose data underpins SEO performance measurement - demonstrating proficiency in the tools that matter most.
Three layers of authority: government validation, industry peer recognition, and platform operator endorsement - the strongest signals that separate genuine expertise from confident marketing.
What Sets Me Apart
From Other Service Providers
“Google's algorithm is fundamental mathematics - only an experienced eye can show you the right path.”
How I Work: A Strategy, Not a Template
I don't sell SEO packages. I build SEO strategies. A package is a fixed set of deliverables applied regardless of context. A strategy is a prioritised plan built from a genuine understanding of your business goals, your competitive landscape, and where the highest-impact opportunities actually lie.
Any consultant promising first-page rankings in 30 days is selling you something that will either not materialise or not last.
Discovery
Understanding your business, your audience, and your growth objectives.
Comprehensive Audit
Establishing your baseline with a thorough SEO audit across all dimensions.
Phased Roadmap
Keyword strategy, content architecture, technical fixes, link building plan, and measurement framework.
Execution & Measurement
KPIs tied directly to business outcomes - organic traffic growth, qualified leads, conversion rate, and revenue.
Realistic Timeline
Quick Wins
Technical fixes and on-page optimisation improvements.
Measurable Gains
Traffic and ranking gains become clearly visible.
Significant ROI
Return on investment builds with compounding authority.
Topical Authority
Rankings become resilient to algorithm updates through genuine authority.
Built for How Google Actually Works Now
Most SEO practitioners still operate with a keyword-first mentality - targeting individual search terms, optimising individual pages. That approach doesn't reflect how Google works today.
Google's ranking systems now operate on entities and relationships. The Knowledge Graph maps concepts, understands how they relate, and evaluates whether a source demonstrates genuine topical authority across an entire subject area. My methodology reflects this shift - I practise entity-based semantic SEO.
Entity Landscape Mapping
Mapping the complete entity landscape around your core topics - understanding how concepts relate in Google's Knowledge Graph.
Semantic Content Architecture
Building content architectures that demonstrate comprehensive coverage across entire subject areas, not just isolated queries.
Structured Data Implementation
Implementing structured data that explicitly connects your content to Knowledge Graph entities through JSON-LD schema markup.
AI-Resilient Rankings
Creating semantic depth that keeps your rankings resilient as AI-generated search experiences and AI Overviews continue to evolve.
This is how topical authority is built in 2025 and beyond - and it's the approach that will keep your rankings resilient as AI search experiences continue to evolve.
Your Brand Will Be Featured In
Who I Work With
I work with businesses across Australia and New Zealand that take organic search seriously as a growth channel.
Small & Medium Businesses
Investing in SEO for the first time and wanting to get it right from the start.
Marketing Managers & CMOs
Who need specialist support beyond what their in-house team can deliver.
eCommerce Brands
Looking to scale organic product visibility and category rankings.
Professional Services Firms
Lawyers, accountants, medical practitioners competing for local search visibility.
SaaS Companies
Building sustainable, content-led organic acquisition funnels.
Flexible Engagement Models
One-Time SEO Audit
Diagnose what's holding your site back with a comprehensive analysis.
Project-Based Engagement
Website migration, platform change, or specific SEO project.
Ongoing Monthly Retainer
Continuous optimisation and strategic guidance for sustained growth.
I structure engagements around what your business actually needs - not around what's most convenient to productise.
What Clients Say About Working With Kaan
Direct testimonials from businesses Kaan has personally helped grow
"Finally found someone who actually explains what they're doing and why. No jargon, no mysterious tactics - just straightforward work that moved us from page 4 to page 1 for our main keywords in about 5 months. The monthly reports are clear and I actually understand where my money is going."
Sarah M.
"I've worked with two other SEO agencies before this and both overpromised and underdelivered. The difference here was honesty from day one - realistic timelines, focus on keywords that would actually convert, not just look good on a report. Our organic leads have doubled since we started and the ROI is finally there."
James C.
"What stood out was the lack of BS. We had a real conversation about what was working on our site and what wasn't. No pressure to sign a 12-month contract, no guarantees that sounded too good to be true. Six months in, traffic is up 40% and more importantly, we're ranking for terms that actually bring in customers."
Emma T.
Case Studies
Real results from projects personally managed by Kaan TURK. See how 15 years of experience with premium brands translates to exceptional outcomes.
Challenge
Brand new Shopify website invisible in Google with only 3 Page 1 rankings, heavily reliant on paid advertising, competing against established market leaders
My Approach
I implemented a holistic SEO strategy: Technical SEO as the foundation, entity-based targeting instead of keywords, semantic relationship mapping, topical cluster architecture, proper Schema markup, and a self-reinforcing internal linking structure. This wasn't just on-page tweaks-it was a complete rethinking of how the site should be organised.
Results
Challenge
High-end e-commerce site with complex product catalog struggling with technical SEO issues and international targeting
My Approach
Drawing on my experience as SEO Lead for Louis Vuitton, I implemented enterprise-level technical SEO solutions, optimized the complex product catalog structure, and executed an international SEO strategy across 12 markets. This comprehensive approach transformed their organic presence.
Results
Challenge
Large-scale e-commerce platform (10,000+ products) with poor site architecture and slow page speeds affecting rankings
My Approach
Leveraging methodologies from my work with LC Waikiki and Vakko, I conducted a comprehensive technical audit, restructured site architecture for optimal crawlability, and implemented Core Web Vitals optimisations. My mathematics background proved invaluable in analyzing complex data patterns and user behavior.
Results
Challenge
Multi-location business struggling with local SEO and Google Maps rankings across 15 Australian cities
My Approach
Using strategies refined during my work with Enterprise Rent a Car, I developed a scalable local SEO framework that optimized each location's Google Business Profile, implemented location-specific content strategies, and built local citations across all markets. Direct communication throughout ensured alignment with business goals.
Results
Want similar results for your business? Work directly with Kaan.
Schedule Free Consultation with Kaan →
Frequently Asked Questions
Everything you need to know about our SEO services
Still have questions? I'm here to help!
Contact me for a free consultation →Get in Touch with Kaan
I personally review every inquiry. Let's discuss how I can help your business dominate search rankings with proven SEO strategies. Expect a response within 24 hours.
Ready to Turn Organic Search Into Your Strongest Growth Channel?
If you're looking for an SEO consultant in Australia or New Zealand who combines fifteen years of practitioner experience, government-validated credentials, and a track record spanning global brands to local businesses - I'd welcome the conversation. No pitch deck. No pressure. Just an honest assessment.