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Platform SEO

Squarespace SEO

SEO Optimisation for Squarespace Websites

Squarespace creates beautiful websites, but SEO success requires strategic optimisation within the platform's framework. We help you maximize your Squarespace site's organic visibility while maintaining the design excellence the platform is known for.

SEO Capabilities

Clean, modern code structure
Built-in SSL certificates
Automatic mobile responsiveness
Integrated sitemap generation
SEO-friendly URL handling
Built-in image optimisation

Limitations to Know

Limited access to technical settings
No plugin or extension support
Restricted URL customization
Limited schema markup options
Cannot edit robots.txt directly
Fewer integrations than WordPress

Squarespace SEO Optimization Checklist

Key optimizations we implement for Squarespace websites

Technical SEO
Page Settings Optimisationhigh

Configure all available SEO settings in Squarespace's panel correctly

URL Slug Optimisationhigh

Customize page and blog post URLs for target keywords

Image Optimisationmedium

Properly size, name, and add alt text to all images

Code Injection for Schemamedium

Add structured data through Squarespace's code injection feature

On-Page SEO
Title & Description Optimisationhigh

Optimize SEO titles and descriptions for every page

Header Structurehigh

Ensure proper H1, H2, H3 hierarchy throughout the site

Internal Linkingmedium

Build strategic internal links to distribute authority

Content Optimisationhigh

Optimize existing content for target keywords

Content Strategy
Blog Content Planmedium

Develop keyword-targeted blog content to build authority

Service Pageshigh

Create comprehensive service pages targeting commercial keywords

Local Contentmedium

Develop location-specific content for local SEO

Recommended Tools & Plugins

Best tools for Squarespace SEO optimization

Squarespace Analytics
free
Built-in analytics for tracking SEO performance
Google Search Console
free
Essential for monitoring search performance
SEO Space
paid
Third-party Squarespace SEO audit tool
Schema Markup Generator
free
Generate schema code for injection

Technical Considerations

1

Squarespace's code injection feature is key for advanced SEO customizations

2

Templates vary in SEO-friendliness - some require workarounds

3

Limited ability to optimize beyond what Squarespace allows

4

Focus must be on content and on-page factors due to technical limitations

5

Some advanced technical SEO features are simply not available

Squarespace SEO FAQs

Need Help With Squarespace SEO?

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