Real businesses, real growth
Every result below is tracked and independently verified through Keyword.com. These are actual outcomes, not projections.
Search Engine Optimisation, without the sales pitch
The competitors above you did not get there last month. Most have been investing in content and backlinks for three years or more, and closing a three-year gap in one year means investing at roughly three times their pace. That is not a sales line; it is the budget conversation I have with every business owner before we start, with their competitors' numbers on the screen.
Whether you run a trades business in the northern suburbs, a clinic in the CBD, or an online store shipping Australia-wide, the rule is the same: your website either earns measurable rankings, traffic, leads and ROI, or I tell you why it will not and what to fix first. If it cannot be measured, I will not sell it to you.
If your website is younger than three months, I will not take the project. With no Search Console history, even perfect optimisation cannot be measured against a baseline, and I am not willing to charge for work whose results cannot be demonstrated. Launch, collect a few months of data, then we talk.
How I grow Melbourne businesses through search
Every engagement starts with understanding your Melbourne market position - your competitors, your customers' search behaviour, and the gaps they're not filling.
AI Search Optimisation (GEO & AIO)
My Strongest EdgeWhen Melbourne customers ask ChatGPT, Perplexity or Google AI who to trust, I make sure the answer is you. Entity foundations, llms.txt, passage-level citability and AI referrals tracked in GA4 - with a published case study of a client recommended by name in ChatGPT.
See how AI citations are earned →Technical SEO
Find and fix what silently caps your rankings: crawlability, indexation, Core Web Vitals and schema. Documented in a developer-ready spec, or implemented directly by me.
How I run technical audits →On-Page Optimisation
Pages restructured around what Melbourne buyers actually search: titles, headings, entities and internal links calibrated per query, so Google knows exactly what you sell.
My on-page methodology →Local SEO
Google Business Profile, reviews, citations and suburb-level content that put you in the local 3-pack, where 'near me' decisions actually happen.
How I win the Melbourne local pack →Link Building & Digital PR
Editorially earned Australian links: media, industry publications, .edu.au domains, built through my own outreach. No PBNs, no purchased links, ever.
My white-hat link process →E-commerce SEO
Category architecture, product schema and faceted navigation fixes that turn browsing traffic into tracked revenue, attributed in GA4.
E-commerce SEO strategy →Comprehensive SEO Audits
A prioritised, costed action plan showing where you stand, what is broken, and what it takes to outrank your competitors. Yours to keep, whoever implements it.
What a full audit covers →Global brands and Australian businesses












Engagements span renovations, plumbing, dental, optics, wellness, storage and e-commerce - the same industries in the published case studies above.
What you get, working with me
Every Melbourne engagement runs on the same principles.
Names, numbers and dashboards are published on the case studies pages. Verify everything before you call.
Helping Melbourne businesses dominate the local pack
Google Maps and organic coverage across Melbourne and its surrounding suburbs.
Simple, transparent Melbourne SEO pricing
Month-to-month retainers with Melbourne-specific strategy, Keyword.com verified reporting, and direct access to me - never an account manager.
Frequently asked questions
Search Engine Optimisation across Australia
From Melbourne to Perth, I work directly with businesses in every major Australian city. Choose your market to see how I read the local competition and the searches that bring in real enquiries.
Don't see your city? I work with businesses right across Australia.
What could ranking in Melbourne be worth?
Put in your own numbers for an honest estimate of the organic revenue on the table. No sign-up, no email.
Assumes the new clicks are net-new and convert at the rate you entered. Real-world capture is usually lower.
Pressure-test these numbersEstimate based on your inputs and average click-through by position. Not a guarantee of results.
Worth Reading Before You Hire
SEO strategies that work in Melbourne
How to Choose an SEO Consultant: Evaluation Checklist
How to evaluate SEO consultants before hiring. Credential checklist, red flags, questions to ask, and what separates genuine expertise from confident sales pitches.
SEO FundamentalsWhat Does an SEO Consultant Do? Services & Process
What an SEO consultant does day-to-day. Services, deliverables, and how to evaluate if you need one. From a 15-year practitioner with 250+ projects.
SEO PricingSEO Pricing Australia - Honest Guide 2026
How much does SEO cost in Australia in 2026? Honest pricing guide from a 15-year SEO consultant. Monthly retainers $1,500-$25,000+, hourly rates $150-$350, project fees $3,000-$25,000 AUD. What to expect and what to avoid.
Local SEOLocal SEO Strategy for Australian Small Businesses
A complete guide to dominating local search results in Australia. Perfect for brick-and-mortar businesses and service providers.



