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Melbourne, Victoria

SEO Consultant Melbourne

Working in Search Engine Optimisation since 2011, with 250+ projects for global brands and Australian small businesses. Based in Melbourne, VETASSESS-accredited, personally delivering every audit, strategy and report.

Verified Results

Real businesses, real growth

Every result below is tracked and independently verified through Keyword.com. These are actual outcomes, not projections.

The Honest Maths

Search Engine Optimisation, without the sales pitch

The competitors above you did not get there last month. Most have been investing in content and backlinks for three years or more, and closing a three-year gap in one year means investing at roughly three times their pace. That is not a sales line; it is the budget conversation I have with every business owner before we start, with their competitors' numbers on the screen.

Whether you run a trades business in the northern suburbs, a clinic in the CBD, or an online store shipping Australia-wide, the rule is the same: your website either earns measurable rankings, traffic, leads and ROI, or I tell you why it will not and what to fix first. If it cannot be measured, I will not sell it to you.

Sometimes the answer is: not yet

If your website is younger than three months, I will not take the project. With no Search Console history, even perfect optimisation cannot be measured against a baseline, and I am not willing to charge for work whose results cannot be demonstrated. Launch, collect a few months of data, then we talk.

Melbourne SEO Services

How I grow Melbourne businesses through search

Every engagement starts with understanding your Melbourne market position - your competitors, your customers' search behaviour, and the gaps they're not filling.

AI Search Optimisation (GEO & AIO)

My Strongest Edge

When Melbourne customers ask ChatGPT, Perplexity or Google AI who to trust, I make sure the answer is you. Entity foundations, llms.txt, passage-level citability and AI referrals tracked in GA4 - with a published case study of a client recommended by name in ChatGPT.

See how AI citations are earned →

Technical SEO

Find and fix what silently caps your rankings: crawlability, indexation, Core Web Vitals and schema. Documented in a developer-ready spec, or implemented directly by me.

How I run technical audits →

On-Page Optimisation

Pages restructured around what Melbourne buyers actually search: titles, headings, entities and internal links calibrated per query, so Google knows exactly what you sell.

My on-page methodology →

Local SEO

Google Business Profile, reviews, citations and suburb-level content that put you in the local 3-pack, where 'near me' decisions actually happen.

How I win the Melbourne local pack →

Link Building & Digital PR

Editorially earned Australian links: media, industry publications, .edu.au domains, built through my own outreach. No PBNs, no purchased links, ever.

My white-hat link process →

E-commerce SEO

Category architecture, product schema and faceted navigation fixes that turn browsing traffic into tracked revenue, attributed in GA4.

E-commerce SEO strategy →

Comprehensive SEO Audits

A prioritised, costed action plan showing where you stand, what is broken, and what it takes to outrank your competitors. Yours to keep, whoever implements it.

What a full audit covers →
Trusted By

Global brands and Australian businesses

Louis Vuitton logo
LC Waikiki logo
Enterprise Rent a Car logo
Matrix Renovations logo
Elevate Dental logo
City Optics logo
Moroccan Tan logo
Body Catalyst logo
Caddy Storage logo
Dome Shelter Supplies logo
NP Fulfilment logo
Superior Pet Goods logo

Engagements span renovations, plumbing, dental, optics, wellness, storage and e-commerce - the same industries in the published case studies above.

How I Work

What you get, working with me

Every Melbourne engagement runs on the same principles.

Who does the work
I do every piece personally: VETASSESS-accredited, in SEO since 2011
Rank reporting
Keyword.com independent tracking: log in yourself, any time
Contracts
3-month minimum, then month to month
Communication
A direct line to the specialist actually doing the work
Proof
Published case studies with Search Console and Keyword.com data shown

Names, numbers and dashboards are published on the case studies pages. Verify everything before you call.

The Method

Your first 90 days, mapped out

No mystery months. Each phase has a visible deliverable, and you watch the same live dashboard I do from week one.

Week 1

Baseline & Access

Full crawl with Screaming Frog, Search Console and GA4 access, Keyword.com tracking configured, and a baseline report so every later claim is measurable against day one.

Weeks 2-4

Audit & Priorities

Technical, content and competitor analysis condensed into a prioritised plan: what is broken, what it costs you, and the order I will fix it in. Highest impact first.

Months 2-3

Implementation

The hands-on work: technical fixes, page restructures, entity and schema foundations, content and link acquisition. Done by me, documented as it ships.

Ongoing

Measure & Compound

Monthly report and strategy call anchored to the live dashboard: rankings, traffic, leads and what happens next. If your site is not in a negative trend, meaningful growth should be visible by the end of month three.

And where the retainer actually goes - mostly hands-on implementation, done by me:

Analysis & Planning20%

Technical audit, competitor and keyword research, and the roadmap before any work starts.

Hands-on Implementation40%

The technical fixes, on-page work and builds. I do this myself, never a junior.

Content & Links20%

Content creation and genuine, editorially earned links.

Reporting & Iteration20%

Transparent monthly reporting through Keyword.com and continuous refinement.

Service Areas

Helping Melbourne businesses dominate the local pack

Google Maps and organic coverage across Melbourne and its surrounding suburbs.

Melbourne CBD
South Yarra
St Kilda
Fitzroy
Richmond
Carlton
Brighton
Toorak
Brunswick
Prahran
Docklands
Southbank
Pascoe Vale
Coburg
Collingwood
Box Hill
Plus all surrounding suburbs and the greater Melbourne metropolitan area
Investment

Simple, transparent Melbourne SEO pricing

Month-to-month retainers with Melbourne-specific strategy, Keyword.com verified reporting, and direct access to me - never an account manager.

Retainers from
Tailored quote
3 tiers, Growth to Authority
No 12-month lock-in
Direct with Kaan
Melbourne SEO Questions

Frequently asked questions

Packages start at $2,000 per month for technical and on-page foundations, through to $3,990 per month for full-spectrum Search Engine Optimisation with content, link building and entity optimisation. Pricing is actually the simplest part once you understand what decides it: how competitive your industry is, and how far behind your competitors you are. If they have been investing in content and backlinks for three years and you want to close that gap in one year, you have to invest at roughly three times their pace, so most competitive Melbourne campaigns sit at Pro or Authority rather than the Growth floor. There is no ceiling on off-page work either: a single backlink from an authoritative Australian website can cost up to $5,000. Rather than quoting a fixed menu price in isolation, I show you exactly what each package includes and which one matches your competitive gap.

If your website is not in a negative trend and has not just been through a major change like a site migration, you should see meaningful, measurable traffic growth by the end of month three. If either of those applies to you, I will say so up front and we will set the timeline accordingly - recovering a declining site or stabilising a migration comes before growth. Either way, you watch the same live dashboard I do from week one.

Honestly: not yet. If your website is younger than three months, I do not recommend Search Engine Optimisation services and I do not take the project. Not because SEO would not work - but because a brand-new site has no historical data, so even perfect optimisation cannot be properly measured against a baseline. I am not willing to charge for work whose results cannot be demonstrated. Launch, run for a few months, collect some Search Console history - then we talk, and the work will be measurable from day one.

I start with a comprehensive audit of your website, competitors, and keyword landscape. From there, I build a custom strategy covering technical SEO, content creation, and link building. I execute the strategy personally - no junior staff - using a professional tool stack I name openly: Ahrefs for keyword and competitor research, Screaming Frog for technical crawls, Google Search Console and GA4 for performance data, Data Studio for live reporting dashboards, and independent rank tracking through Keyword.com. You get monthly reports and strategy calls so you always know what is happening, why, and what it returned.

You get direct access to a senior consultant with 15 years of Search Engine Optimisation experience. I handle strategy, technical audits, content, and reporting personally for every Melbourne engagement.

Melbourne consumers are more research-driven and quality-conscious than most Australian markets. Generic, thin content will not rank or convert here. The market rewards authentic expertise and genuine local knowledge. Melbourne also has stronger B2B and professional services SEO opportunities compared to other cities.

Yes - and they are published, not anecdotal. A Melbourne bathroom and kitchen renovations business: position 1 for a 12,100-searches-per-month keyword, 1,350% growth in top-3 rankings, and 94.8% of tracked keywords improved. A Melbourne plumbing business: position 1 for multiple 3,600-volume keywords with 2,800% top-3 growth. Both full case studies are on this site with the Search Console data shown. I walk every potential client through them on the first call.

AI search optimisation requires three things: entity-rich content that AI models can attribute to specific concepts and locations, schema markup that signals citation eligibility, and llms.txt configuration that tells AI crawlers what your site is about. For Melbourne businesses, this means mentioning specific Melbourne suburbs (CBD, Carlton, Collingwood, South Yarra), linking to authority sources, and structuring content with clear question-and-answer formatting that AI models can quote directly. I currently optimise for Google AI Overviews, Perplexity, ChatGPT web search, Bing Copilot, and Claude search citations.

Service Areas

Search Engine Optimisation across Australia

From Melbourne to Perth, I work directly with businesses in every major Australian city. Choose your market to see how I read the local competition and the searches that bring in real enquiries.

Don't see your city? I work with businesses right across Australia.

SEO ROI

What could ranking in Melbourne be worth?

Put in your own numbers for an honest estimate of the organic revenue on the table. No sign-up, no email.

Where you rank now
Your goal
Most sites convert 1-5%
Estimated extra revenue
$1,050/mo
about $12,600 a year
70
extra clicks / mo
2.1
new customers / mo

Assumes the new clicks are net-new and convert at the rate you entered. Real-world capture is usually lower.

Pressure-test these numbers

Estimate based on your inputs and average click-through by position. Not a guarantee of results.

Get Started

Ready to grow your Melbourne business?

Book a free strategy call. I'll audit your current Melbourne search presence and give you an honest assessment of where you stand, what's holding you back, and what it'll realistically take to get results.

No pitch deck·No commitment·I personally review every enquiry