eCommerce SEO Services · Australia & New Zealand
eCommerce SEO That Drives Revenue
Online stores face SEO challenges standard consultants miss. Thousands of product pages, duplicate URLs from filters, thin category content, and platform-specific technical issues. I specialise in fixing exactly these problems for Shopify, WooCommerce, Magento, and custom stores.
Does this sound familiar?
eCommerce sites come with a unique set of SEO problems that generic agencies routinely miss.
Thin product content Google ignores
Hundreds or thousands of product pages with near-identical descriptions give Google no reason to rank them. Without unique, intent-matched content, your catalogue is effectively invisible.
Duplicate URLs from faceted navigation
Colour, size, and price filters create thousands of near-duplicate URLs that fracture your crawl budget and dilute ranking signals across pages that should be consolidated.
Out-of-stock pages losing hard-won rankings
When products go out of stock, most stores handle it wrong - either deleting pages and losing rankings, or keeping dead pages that frustrate shoppers and waste crawl budget.
Category pages missing commercial intent
Category pages are your highest-value organic real estate. Without proper content strategy and keyword targeting, they rank for nothing while your paid campaigns carry all the load.
Here's how I fix it
Six core eCommerce SEO services, each with a clear deliverable so you always know what you're getting.
Product Page Optimisation
Unique, intent-matched product descriptions, optimised title tags, image alt text, and internal linking from categories. Priority given to your highest-revenue products first.
Category Page SEO
Category content strategy, keyword targeting for commercial queries, breadcrumb optimisation, and related category linking to capture buyers earlier in the funnel.
Faceted Navigation Fix
Canonical tag implementation, noindex directives, and smart indexing rules to stop filter pages from cannibalising your main category rankings and burning crawl budget.
Technical eCommerce SEO
Platform-specific technical fixes for Shopify, WooCommerce, and Magento. Core Web Vitals, pagination, JavaScript rendering, and mobile shopping experience improvements.
Product Schema Markup
Structured data implementation for Product, Review, Price, and Availability. Validated JSON-LD that qualifies your listings for rich results and shopping panels in Google.
Out-of-Stock Strategy
301 redirects for discontinued products, 'notify me' pages that preserve rankings for temporarily unavailable items, and category consolidation to protect accumulated SEO equity.
Real results from real stores
Case studies from Australian eCommerce and service businesses.
How eCommerce SEO works with me
A systematic approach to turning your product catalogue into an organic revenue machine.
Audit
Store-Wide SEO Audit
I audit every layer of your store: crawlability, indexation, faceted navigation setup, product content quality, category structures, and Core Web Vitals.
Map
Keyword & Revenue Mapping
Each category and key product page is assigned a primary keyword based on commercial intent and search volume. High-value products prioritised first.
Optimise
Implement & Optimise
Product descriptions, category content, title tags, schema markup, and technical fixes all implemented. Platform-specific solutions for Shopify and WooCommerce.
Track
Monitor & Iterate
Rankings and revenue tracked monthly. Adjustments made as Google reassesses your catalogue. New products onboarded into the strategy.
Why work with an eCommerce SEO specialist
| Other Service Providers | My Approach | |
|---|---|---|
| Who does the work | Generic SEO team, no platform expertise | I personally optimise your store, platform by platform |
| Product content | AI-generated, duplicate descriptions | Unique, intent-matched product copy |
| Technical knowledge | Recommends fixes without understanding Shopify/WooCommerce | Direct implementation inside your platform |
| Reporting | Traffic only, no revenue attribution | Organic revenue tracked in GA4 + Search Console |
| Timeline | 12-month lock-in contract | Month-to-month, cancel anytime |
“Organic revenue went from $1,562 to $26,772 per month. That's the kind of result that changes how you think about marketing spend.”- Store Owner, Optometry eCommerce, Sydney
Is eCommerce SEO right for you?
eCommerce SEO works best in these situations.
Shopify & WooCommerce Stores
Both platforms introduce predictable SEO problems. I fix the canonical issues, duplicate content, and faceted navigation that generic SEO agencies miss.
Stores With 100+ Products
Scale requires a systematic approach. I prioritise your highest-value products and categories to drive revenue before optimising the long tail.
Stores Relying on Paid Traffic
If paid ads are your main customer acquisition channel, organic revenue is your growth lever. eCommerce SEO turns your catalogue into a compounding asset.
eCommerce SEO is included in all monthly packages
Choose the package that fits your store's size.
Starter
For stores building their organic foundation.
eCommerce includes:
- Up to 20 product page optimisations
- Category page SEO
- Product schema markup
Growth
For stores ready to scale organic revenue.
eCommerce includes:
- Up to 50 product page optimisations
- Full category strategy
- Faceted navigation fix
- CWV improvements
Pro
For established stores targeting competitive keywords.
eCommerce includes:
- Up to 100 product page optimisations
- Advanced category architecture
- Technical eCommerce fixes
- Link building for key pages
Authority
For large catalogues in competitive markets.
eCommerce includes:
- Unlimited optimisations
- Full platform migration support
- Advanced faceted navigation strategy
- Dedicated link acquisition
- Monthly revenue attribution reporting
Have a specific eCommerce SEO question? Get a custom quote
Frequently Asked Questions
Explore more ways to grow
Ready to turn organic search into your strongest growth channel?
If you're looking for an SEO specialist in Australia or New Zealand who combines government-validated credentials, entity-based methodology, and a track record spanning global brands to local businesses - I'd welcome the conversation.