SEO Press Release Service · Australia & New Zealand
Press Release Distribution That Builds Real Authority
Press release distribution through premium networks reaches 4,000 or more news outlets worldwide and generates a minimum of 30 dofollow backlinks from news publications with an average DA of 40 or above. I write the release, manage distribution, and deliver a full link report. Permanent placements that keep passing authority for years.
Does this sound familiar?
These are the most common authority and backlink challenges I see with Australian businesses. If any of these hit home, your link profile is holding back your rankings.
You have no high-authority backlinks
Your site is competing without the link authority it needs. Without links from credible news sites, Google has little reason to rank you above competitors who have them.
Manual outreach is taking too long
Individual blogger and journalist outreach takes weeks of effort for one or two links at best. You need volume and authority, not a slow trickle of low-impact placements.
Your link sources are unreliable
You've tried services that promised links and delivered placements on PBNs or low-quality directories. Those links don't move rankings and some actively risk a Google penalty.
Cheap link services gave you low-DA links
Links from DA 5 to 20 sites do almost nothing for your authority. You need links from publications that Google already trusts, not bulk placements on throwaway domains.
Here's how I get your business on news sites
A managed press release campaign covers everything from writing your announcement through to delivering a verified link report.
Press Release Writing
I write your press release to journalism standards: an attention-grabbing headline, a strong lead paragraph covering who, what, when, where and why, supporting details and leadership quotes, company boilerplate, and strategic keyword integration throughout.
Premium Distribution Network
Distribution through PR Newswire and EIN Presswire reaches 4,000 or more news outlets worldwide. Geographic targeting options include global distribution or country-specific focus for markets most relevant to your business.
30+ Dofollow Backlinks Guaranteed
The 30-link guarantee is the minimum. Most campaigns generate 150 to 200 or more publications. Every link is dofollow, permanently placed within the published article, and pointing to your chosen target page.
Newsworthy Angle Development
If you have an announcement ready, I write it. If you are unsure what to announce, I help identify angles that have genuine news value: business milestones, service launches, industry commentary, seasonal campaigns, and team achievements.
Publication and Indexing
News sites are crawled frequently by Google, meaning your links typically get indexed within 2 to 4 weeks of distribution. I track indexation status as part of the campaign verification process.
Comprehensive Reporting
Approximately 30 days after distribution, you receive a complete PDF publication report and a CSV link list showing every linking site with its Domain Authority metric. Full transparency on every link acquired.
Press release results I've delivered
Real campaigns for real Australian businesses. Verified link data, not projections.
How press release distribution works with me
From angle development through to your final link report.
Discover
Discovery and Angle Development
We discuss your news, goals, and target audience. I help identify the most newsworthy angle if you are unsure, and establish the key messaging, target keywords, and landing page URL.
Write
Press Release Writing and Approval
The press release is written to professional journalism standards with strategic keyword integration. You review and can request up to two revisions. No release goes out until you approve it.
Distribute
Premium Distribution
The approved release is distributed through PR Newswire and EIN Presswire to 4,000 or more news outlets. News sites begin publishing within days. Links go live and Google discovers the coverage over the following 2 to 4 weeks.
Report
Final Reporting
Approximately 30 days after distribution, you receive the complete PDF publication report and CSV link list with DA metrics for every linking site. Full transparency on every link acquired.
Why work with a specialist
| Other Service Providers | My Approach | |
|---|---|---|
| Link quality | Cheap links from PBNs or low-DA directories | DA 40+ news publications via premium PR networks |
| Link guarantee | No guarantee on volume or quality | 30+ dofollow links guaranteed as the minimum |
| Angle development | You provide the content, they just distribute | I help identify your best newsworthy angle |
| Reporting | Partial screenshots or no report at all | Full PDF report + CSV link list with DA metrics |
| Link permanence | Time-limited or removable placements | Permanent news site placements that pass authority for years |
“I was sceptical about press releases but the link report spoke for itself. Over 180 placements, all dofollow, and I can actually see them in Ahrefs. The domain authority lift was measurable within weeks.”- James R., Business Owner, Melbourne
Is an SEO press release right for you?
Press release distribution works best in these situations.
Businesses Needing Quick Authority
If your link profile is thin and you need to build domain authority fast, a press release campaign delivers 30 or more high-DA links in a single 30-day campaign, faster than any other method at comparable cost per link.
Reputation Management Campaigns
Press release placements on news sites rank in their own right and push branded search results toward positive coverage. Ideal for businesses managing their online reputation or launching a rebranding effort.
Link Profile Diversification
If your backlink profile is dominated by one type of link, news site coverage adds a credible, editorially legitimate source that balances your profile and reduces reliance on any single link type.
Frequently Asked Questions
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