Online Reputation Management · Australia & New Zealand
Online Reputation Management That Takes Back Page One
When someone searches your name or your business and finds negative content, it costs you customers, clients, and opportunities. I do not remove content: I outrank it. Through strategic press releases, authoritative content placement, and digital property optimisation, I build a positive first page that pushes negative results to page two and beyond. Complete confidentiality throughout.
Does this sound familiar?
These are the most common reputation problems I see with Australian individuals and businesses. If any of these hit home, your first page is costing you.
Negative results dominate page one of your name
You search your own name or brand and find negative reviews, critical articles, or damaging content in the top positions. Every potential client, employer, or partner sees it before they see anything good.
A competitor or disgruntled party is appearing in your brand search
Search results for your brand name surface a competitor comparison page, a negative forum thread, or content you have no control over. It is not your content, but it shapes how you are perceived.
An old review or outdated article is suppressing your business
A single negative Trustpilot review, news article, or forum post from years ago sits on page one and overrides the reputation you have spent years building. It follows you everywhere.
You cannot get the content removed
You have contacted the site, tried DMCA requests, or consulted a lawyer. Removal is either refused, too slow, or legally uncertain. Meanwhile the negative result keeps ranking.
Here's how I reclaim your first page
A coordinated campaign across content creation, distribution, and digital property optimisation. The goal is simple: more authoritative positive content than negative content, so Google fills page one with what you want people to see.
SERP Audit and Situation Analysis
I audit the first two to three pages of Google results for your name or brand. Every negative result is identified, the authority of each source assessed, and a difficulty rating established to inform what is achievable and over what timeline.
Press Release Campaigns
Press releases distributed through PR Newswire and EIN Presswire to 4,000 or more news outlets generate 30 or more dofollow backlinks per campaign. News coverage on high-DA publications gives your positive content the authority to outrank negative results.
Authoritative Content Creation
I write and place positive content on high-authority websites: industry publications, professional profiles, and authoritative platforms that rank well for name-based searches. Each piece is strategically optimised to rank for the search terms where negative content currently appears.
Digital Property Optimisation
Your owned digital properties (website, LinkedIn, social profiles, industry directories) are optimised to rank for your brand name searches. A fully optimised LinkedIn profile or business website is a first-page position entirely under your control.
SERP Monitoring and Alerts
Continuous monitoring tracks position changes for target search terms and flags any new negative mentions that appear during the campaign. Strategy is adjusted based on what is gaining traction and what requires more weight.
Regular Progress Reporting
Regular reports show current SERP positions against baseline, all content published with live URLs, progress toward goals, and recommendations for continued reputation protection.
Results I've delivered for clients
Keyword rankings tracked and verified through Keyword.com. Real client data, not projections.
How reputation management works with me
A strategic campaign from situation analysis to first-page control.
Audit
Situation Analysis
Complete SERP audit examining what appears when your name or brand is searched. I assess the authority of each negative source, map what is achievable, and produce a difficulty rating to set an honest timeline.
Plan
Strategy Development
Based on the analysis, I develop a customised reputation strategy: target keywords, content plan, publication targets, realistic timeline, and clear scope. Full transparency before any work begins.
Execute
Content Creation and Distribution
Authoritative positive content is created and distributed: press releases through premium networks reaching 4,000+ outlets, placement on high-authority websites, and optimisation of your owned digital properties.
Monitor
Monitoring and Reporting
Continuous SERP monitoring tracks position changes and watches for new negative mentions. Regular reports show current positions against baseline, all content published, and progress toward first-page control.
Why work with a specialist
| Other Service Providers | My Approach | |
|---|---|---|
| Approach | Try to remove content (slow, often fails) | Outrank it with authoritative content that sticks |
| Content strategy | One-off posts with no ongoing structure | Sustained campaign with press releases + placements |
| Monitoring | No SERP monitoring after delivery | Ongoing tracking and alerts throughout campaign |
| Transparency | Vague promises, no clear timeline | Honest difficulty assessment and realistic timeline upfront |
| Confidentiality | Generic contracts, no NDA offered | Complete confidentiality, NDAs available on request |
“I was worried about confidentiality from the start. Kaan was upfront about what was achievable, and by month four, the negative result had dropped to page two. Exactly what he said would happen.”- Anonymous Client, Business Owner, Melbourne
Who reputation management is for
Online reputation management is the right approach in these three situations.
Individuals With Negative Name Results
Your name appears in Google alongside a negative article, forum post, or social media mention that is affecting your career, relationships, or personal life. I build positive content to outrank it.
Businesses With Negative Reviews Ranking
A Trustpilot page, Google review, or critical news article holds a top position in your brand search and is costing you customers. A structured campaign pushes it off page one.
Proactive Brand Protection
You have a clean reputation now but want to protect it before a crisis occurs. Building authoritative positive content around your name creates a defensive layer that is far harder to displace.
Frequently Asked Questions
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