The 6-Month Framework
My process is designed to build a solid foundation before scaling. This systematic approach ensures sustainable results, not quick wins that disappear.
Discovery & Foundation
Understanding your business, market, and establishing the baseline
Technical Foundation
Fixing technical issues that prevent proper crawling and indexing
On-Page Optimisation
Optimising existing pages for target keywords and user intent
Content & Authority
Content production begins in earnest, link building accelerates
Scaling & Optimisation
Scaling what works, optimising underperforming areas
Growth & Maintenance
Sustained growth through continuous optimisation
Month-by-Month Breakdown
Here's exactly what happens each month of your SEO journey
Discovery & Foundation
Understanding your business, market, and establishing the baseline
Activities
Kickoff Call
Deep dive into your business goals, target audience, and competitive landscape
Account Setup
Google Analytics 4, Search Console, and tracking implementation
Comprehensive Audit
Technical, on-page, content, and backlink analysis
Competitor Research
Analysing top competitors' strategies and identifying gaps
Keyword Research
Identifying high-value keywords aligned with business objectives
Strategy Document
Detailed 6-month roadmap with priorities and expected outcomes
Deliverables
- Full SEO audit report
- Competitor analysis document
- Keyword research spreadsheet
- 6-month strategy roadmap
Technical Foundation
Fixing technical issues that prevent proper crawling and indexing
Activities
Critical Fixes
Addressing crawl errors, broken links, and indexation issues
Site Speed
Core Web Vitals optimisation, image compression, code cleanup
Mobile Optimisation
Ensuring perfect mobile experience across all devices
Schema Implementation
Adding structured data for rich search results
URL Structure
Optimising URL hierarchy and fixing redirect chains
Internal Linking
Initial audit and fixing of internal link structure
Deliverables
- Technical implementation log
- Core Web Vitals report
- Schema markup documentation
- Progress report
On-Page Optimisation
Optimising existing pages for target keywords and user intent
Activities
Title & Meta Updates
Crafting compelling, keyword-optimised titles and descriptions
Header Optimisation
Restructuring H1-H6 tags for semantic clarity
Content Enhancement
Improving existing content for relevance and comprehensiveness
Image Optimisation
Alt tags, file names, compression, and lazy loading
Internal Link Building
Strategic internal links to distribute page authority
First Content Piece
Publishing your first SEO-optimised content piece
Deliverables
- On-page optimisation report
- Content recommendations
- 1 published content piece
- Monthly progress report
Content & Authority
Content production begins in earnest, link building accelerates
Activities
Content Production
Creating SEO-optimised blog posts, articles, or landing pages
Content Calendar
Planning upcoming content aligned with keyword strategy
Link Outreach
Beginning manual outreach for quality backlinks
Guest Posting
Securing placements on relevant industry publications
Brand Mentions
Converting unlinked mentions to backlinks
Rankings Tracking
Monitoring keyword movements and adjusting strategy
Deliverables
- Content pieces (per package)
- Backlinks acquired (per package)
- Content calendar
- Monthly progress report
Scaling & Optimisation
Scaling what works, optimising underperforming areas
Activities
Content Scaling
Continuing content production based on performance data
Link Building
Ongoing outreach and link acquisition
Conversion Optimisation
Improving pages that rank but don't convert
Technical Maintenance
Addressing new technical issues as they arise
Competitor Monitoring
Tracking competitor movements and adjusting tactics
Quick Win Opportunities
Identifying and targeting pages close to page 1
Deliverables
- Content pieces (per package)
- Backlinks acquired (per package)
- CRO recommendations
- Monthly progress report
Growth & Maintenance
Sustained growth through continuous optimisation
Activities
Ongoing Content
Monthly content production per your package
Ongoing Links
Continuous link acquisition to maintain authority growth
Algorithm Monitoring
Watching for algorithm updates and adjusting strategy
Content Refreshing
Updating older content to maintain rankings
Quarterly Reviews
Deep-dive strategy sessions to plan next quarter
Expansion Planning
Identifying new keyword opportunities and markets
Deliverables
- Content pieces (per package)
- Backlinks acquired (per package)
- Quarterly strategy review
- Monthly progress report
Monthly Reporting
Every month, you receive a comprehensive report plus a strategy call
Rankings Report
Track position changes for all target keywords
Traffic Analysis
Organic traffic trends, sources, and user behavior
Technical Health
Crawl status, Core Web Vitals, indexation
Link Profile
New backlinks acquired, domain authority progress
Content Performance
How each content piece is performing
Next Month Plan
Clear action items for the upcoming month
Monthly Strategy Call
Beyond the written report, I schedule a monthly call to walk through results, answer questions, discuss strategy adjustments, and plan the upcoming month. You're never left wondering what's happening with your SEO.
Why This Process Works
Foundation First
Many agencies jump straight to content and links. I fix technical issues first because there's no point ranking if Google can't properly crawl your site.
Data-Driven Decisions
Every action is based on data, not guesswork. I track everything and adjust strategy based on what's actually working for your site.
Sustainable Growth
I use only white-hat techniques that build lasting authority. No shortcuts that might get you penalized when Google's next algorithm update hits.
Full Transparency
You always know what I'm doing and why. Monthly reports and calls ensure you're never in the dark about your investment.