SEO Services Australia
Comprehensive Search Engine Optimisation for Businesses That Want to Grow
Every business has different SEO needs. A local service business in Brisbane has fundamentally different challenges to an eCommerce brand with 50,000 product pages. A SaaS company targeting the US market from Melbourne operates in a different competitive landscape to a professional services firm building authority in Auckland.
That's why I don't offer a one-size-fits-all SEO package. I offer a range of specialist services, each delivered with the same methodology: entity-based semantic SEO, data-driven decision making, and 15 years of hands-on experience across 250+ projects - from Louis Vuitton and Enterprise Rent-A-Car to ambitious local businesses across Australia and New Zealand.
Below you'll find every SEO service I deliver. Each links to a detailed page where you can explore the methodology, process, and expected outcomes in depth.
Core SEO Services
The six foundational disciplines that form the backbone of every effective SEO strategy.
SEO Audits
Systematic evaluation of your website's technical health, on-page optimisation, content quality, backlink profile, and competitive position. Using Screaming Frog, Ahrefs, Google Search Console, and PageSpeed Insights - delivering a prioritised action plan scored by impact and effort.
Audit scope scales to your site: 1–2 weeks for sites under 500 pages, 2–4 weeks for mid-sized sites, and 4–8 weeks for enterprise-scale properties with 5,000+ pages.
Technical SEO
The infrastructure layer that determines whether search engines can effectively crawl, render, index, and rank your content. Without a solid technical foundation, even the best content strategy won't deliver results.
Covering crawlability, crawl budget optimisation, indexation management, Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1), structured data with JSON-LD, mobile-first compliance, site architecture, JavaScript rendering, and HTTPS security.
Keyword Research & Search Intent Mapping
Effective keyword research goes far beyond finding high-volume terms. I map your target audience's search behaviour across every stage of intent - informational, commercial investigation, and transactional.
Includes competitor keyword gap analysis, topic cluster identification, AU/NZ spelling and terminology variations, long-tail opportunity mapping, and search intent classification.
On-Page SEO
Optimisation of everything visible on your pages and within your HTML: title tags, meta descriptions, header hierarchy, content structure, internal linking, image optimisation, URL architecture, and E-E-A-T signals.
Incorporating NLP entity coverage - ensuring your content covers the semantic entities Google expects to see for a given topic - along with user engagement signals that improve dwell time.
Content Strategy & Optimisation
Systematic planning, creation, optimisation, and governance of content designed to build topical authority and satisfy search intent. Using the topic cluster model: pillar pages supported by semantically connected cluster content.
Each piece is built from a detailed brief specifying target keywords, search intent alignment, NLP entity requirements, H2/H3 structure, word count targets, and E-E-A-T integration points.
Link Building & Digital PR
Ethical, sustainable link acquisition through digital PR, editorial outreach, and strategic content partnerships - targeting high-authority Australian and New Zealand domains including .gov.au, .edu.au, and .govt.nz sources.
No paid link schemes, no private blog networks. Every link built is one you'd be comfortable showing to a Google reviewer.
Specialist SEO Services
Vertical-specific and methodology-driven services for businesses with specialised needs.
Local SEO
For businesses serving specific geographic areas - optimising your Google Business Profile, building citations across Australian and New Zealand directories, managing review strategy, and implementing local schema markup for local pack visibility.
eCommerce SEO
Addressing unique eCommerce challenges: large product catalogues, faceted navigation, duplicate content from variants, and crawl budget optimisation. Drawing from direct experience with Louis Vuitton, LC Waikiki, and Vakko.
International SEO
For businesses targeting multiple countries or languages - hreflang implementation, geo-targeting, ccTLD and subdirectory strategy, and market-specific keyword research from real multi-market campaign experience.
Entity-Based Semantic SEO
My core methodology. Optimising content around entities and their relationships within Google's Knowledge Graph - mapping your business as a distinct entity, building topical authority through entity clusters, and implementing structured data for AI search visibility.
Supplementary Services
Supporting services that complement core SEO.
Reputation Management
Monitor, protect, and improve how your business appears across search results, review platforms, and online mentions. Online reputation directly impacts click-through rates and user trust.
Learn moreSEO-Focused Web Design
Ensuring design decisions support search performance: site architecture, page speed, mobile responsiveness, and structured data built into the design process from day one.
Learn moreHow Every Engagement Works
Regardless of which services you need, every engagement follows the same proven process.
Discovery & Audit
Understanding your business goals, competitive landscape, and current search performance. A comprehensive SEO audit establishes the baseline.
Strategy & Roadmap
Prioritised SEO strategy with quarterly milestones, clear KPIs, and realistic timelines. Every recommendation scored by impact and effort.
Implementation & Execution
Direct execution or detailed specifications for your development team. Hands-on throughout - technical fixes, content optimisation, link building.
Measurement & Reporting
Monthly reporting via Google Search Console, GA4, and custom Looker Studio dashboards. What's working, what needs adjustment, where to go next.
Optimisation & Scaling
As early wins build momentum, expanding into adjacent opportunities - new keyword clusters, content formats, and markets.
Why Businesses Choose to Work With Me
15 Years, One Discipline
Practising SEO since before Google Panda. Not marketing in general - SEO specifically, every day, for 15 years.
250+ Projects, Real Data
Verified Google Search Console and Analytics records from every engagement. Recommendations from measured outcomes, not theory.
VETASSESS Accredited
Professional competence independently assessed by VETASSESS - the Australian Government's designated skills assessment authority.
Verify Credential →Enterprise to SME
From Louis Vuitton to local trades businesses. The same strategic rigour applies regardless of project size.
Direct Access. No account managers, no junior staff. You work directly with me. Learn more about my background.
Ready to Discuss Your SEO Needs?
Start with a conversation. I'll assess your current search performance, identify the services that will drive the most impact, and give you a clear picture of what to expect - timelines, investment, and outcomes.