Technical SEO Services · Australia & New Zealand
Technical SEO That Fixes the Foundation
If Google can't efficiently crawl your pages, render your content, or deliver a fast experience to users, rankings stall regardless of how good your content is. I provide hands-on technical SEO for Australian businesses - from forensic audits that surface exactly what's broken, to implementation that fixes it. No audits filed away and forgotten. Actionable specs, developer-ready fixes, and results you can measure.
Technical barriers are silently killing your rankings
Even the best content won't rank if Google can't access, render, or trust your site.
Pages stuck on page two for months
Good content, decent backlinks - but rankings stall. Often the cause is crawl budget waste, canonical confusion, or duplicate content Google is quietly penalising.
Unexplained traffic drops
No content changes, no manual actions - yet organic traffic dropped. Technical issues like accidental noindex tags, server errors, or robots.txt misconfigurations are the usual culprit.
Failing Core Web Vitals
Poor LCP, high CLS, or slow INP scores in Search Console mean Google rates your experience as subpar - and rewards competitors with better page experience scores instead.
JavaScript content not being indexed
React, Next.js, and other JS-heavy stacks can produce pages users see but Googlebot can't render. If your content lives in the DOM after JavaScript executes, it may not be indexed.
Six technical pillars that unlock ranking potential
Hands-on technical SEO across the areas that have the greatest impact on crawlability, indexation, and performance.
Site Speed & Core Web Vitals
I diagnose and fix LCP, INP, and CLS issues - not just flag them. Server response time, render-blocking resources, image optimisation, and caching configurations are assessed against Google's thresholds and fixed with measurable targets.
Crawlability & Indexation
Crawl logs analysed to find where Google is spending its budget and what it's missing. Robots.txt, noindex misuse, canonical confusion, and sitemap structure all audited and corrected so the right pages get indexed.
Mobile-First Performance
Google indexes your mobile version first. I audit responsive design, touch target sizing, mobile page speed, and mobile-specific rendering issues - ensuring your mobile experience matches or exceeds desktop.
Structured Data & Schema
Schema markup implemented and validated: Organisation, BreadcrumbList, Article, Product, FAQ, and LocalBusiness types as applicable. Rich result eligibility checked via Google's Rich Results Test and Search Console.
URL Architecture & Canonicalisation
URL structure, folder hierarchy, canonical tags, and pagination reviewed for consistency and crawl efficiency. Duplicate content sources identified and resolved - whether from URL parameters, www/non-www, or content syndication.
JavaScript SEO
For React, Next.js, and other JS-heavy stacks, I test what Googlebot actually renders versus what users see. Hydration issues, lazy-loaded content, and client-side routing all examined and fixed at the implementation level.
Real results from technical SEO work
Every project documented with before/after data.
How technical SEO works with me
A systematic six-step approach. Every issue documented, prioritised, and fixed.
Audit
Technical Audit
I crawl your site using Screaming Frog alongside Google Search Console and PageSpeed Insights data to build a complete picture of your technical health. Every issue is documented with context - not just flagged, but explained.
Prioritise
Issue Prioritisation
Issues are ranked by impact and effort: critical items (indexation blocks, canonicalisation errors, Core Web Vitals failures) addressed first, lower-impact items scheduled accordingly. You see the full list and the rationale.
Specify
Developer-Ready Specifications
Every fix comes with implementation specifications your developer can act on immediately - not vague recommendations. For platforms I can edit directly (WordPress, Shopify, Next.js), I implement changes myself.
CWV
Core Web Vitals Optimisation
LCP, INP, and CLS improvements implemented with specific fixes: image format and sizing, render-blocking resource removal, font loading optimisation, and layout stability corrections. Validated in both lab and field data.
Schema
Structured Data Implementation
Schema markup added and validated for applicable types - tested in Google's Rich Results Test, monitored in Search Console for errors and warnings. Rich result eligibility confirmed before and after deployment.
Monitor
Monitoring & Iteration
After implementation, I monitor Search Console for crawl errors, coverage changes, and Core Web Vitals field data trends. Issues that surface post-deployment are caught early before they impact rankings.
Why work with a technical SEO specialist
| Other Service Providers | My Approach | |
|---|---|---|
| Who does the work | Junior developer, limited SEO knowledge | I personally audit and implement every fix |
| Audit depth | Automated report, no root cause analysis | Manual + tool-assisted with full explanations |
| Implementation | Recommendations only, no execution | I implement directly or provide developer-ready specs |
| Reporting | Generic traffic screenshots | Search Console + Core Web Vitals field data |
| Timeline | 12-month lock-in contract | Month-to-month, cancel anytime |
“The technical audit uncovered three canonical issues we'd had for years. Once fixed, pages that were stuck on page two moved up within a month.”- James R., Marketing Manager, Sydney
Is technical SEO right for you?
Technical SEO is the foundation everything else is built on.
Growing Businesses
You've invested in content but rankings stall. Technical barriers are often the invisible reason good pages don't rank.
eCommerce Stores
Large catalogs, faceted navigation, and product duplication create complex technical issues. I fix the specific problems Shopify and WooCommerce introduce.
Enterprise Websites
Large sites with development teams need technical SEO integrated into their workflow. I provide audit specs, code reviews, and implementation guidance.
Technical SEO is included in all monthly packages
Choose the package that fits your site's complexity.
Starter
For businesses building their technical foundation.
Technical SEO includes:
- Technical audit (up to 50 URLs)
- Core Web Vitals assessment
- Schema markup basics
Growth
For businesses ready to fix technical blockers at scale.
Technical SEO includes:
- Full technical audit (200+ URLs)
- Core Web Vitals implementation
- Schema markup (all types)
- JS rendering analysis
Pro
For growing sites that need advanced technical optimisation.
Technical SEO includes:
- Comprehensive crawl analysis (500+ URLs)
- Core Web Vitals implementation
- Advanced schema strategy
- Server-side rendering review
Authority
For competitive sites with complex technical requirements.
Technical SEO includes:
- Unlimited crawl depth audit
- Developer-ready fix specs
- Migration SEO support
- Monthly tech monitoring
- Log file analysis
Need a one-off technical audit? Get a custom quote
Frequently Asked Questions
Ready to turn organic search into your strongest growth channel?
If you're looking for an SEO specialist in Australia or New Zealand who combines government-validated credentials, entity-based methodology, and a track record spanning global brands to local businesses - I'd welcome the conversation.