Website Migration SEO · Australia & New Zealand
Website Migration SEO That Protects Your Rankings
Website migrations are high-risk moments for your search rankings. Without proper SEO planning, you could lose traffic, rankings, and authority you've spent years building. My migration SEO service ensures your new site launches with your hard-earned SEO intact.
Does this sound familiar?
These are the migration mistakes I see businesses make every week.
Traffic dropped 70% after launch
You launched your beautiful new site and within weeks organic traffic fell off a cliff. Now you're scrambling to figure out what went wrong.
Developer handled redirects but rankings vanished
Your developer set up some redirects but didn't know which pages needed protecting. Important ranking pages now return 404 errors.
Rankings disappeared after the redesign
The new site looks great but Google can't figure out what's relevant anymore. Keywords you ranked for for years have simply gone.
Backlinks now pointing to dead pages
Years of link-building effort is wasted because the URLs your backlinks point to no longer exist on the new site.
Here's how I protect your SEO through migration
Every element of your SEO is mapped, monitored, and preserved throughout the migration process.
Your Backlinks
Every external link pointing to your site is mapped and redirected. No broken links, no lost authority.
Your Rankings
Pages that rank well are preserved or properly redirected. Google continues to see your authority.
Your Traffic
By maintaining URL equity and avoiding technical errors, traffic flow continues uninterrupted.
Your Site Structure
Internal linking and site hierarchy are preserved or strategically improved in the new architecture.
Technical SEO Health
Schema markup, canonical tags, XML sitemaps, robots.txt - all technical elements transfer correctly.
Your Data Continuity
Google Search Console and Analytics tracking continues without gaps, maintaining your historical data.
Real results from real migrations
SEO protection that translates into measurable business outcomes.
How migration SEO works with me
Pre-migration planning through post-launch monitoring - nothing left to chance.
Audit
Pre-Migration Audit
I analyse your current site to establish what needs protecting - traffic patterns, URL inventory, backlink profile, and technical SEO baseline. Everything that matters gets documented before a single change is made.
Plan
Migration Planning
Based on the audit, I develop the complete migration plan: URL mapping document, 301 redirect rules, migration checklist, and technical requirements for your development team.
Review
Staging Site Review
Before your new site goes live, I review the staging environment - URL structure, redirect testing, meta tags, canonicals, schema markup, and content verification. Nothing launches with unresolved issues.
Launch
Launch Support
Availability on migration day for real-time problem solving, followed by post-launch monitoring: redirect verification, Search Console index coverage, and ranking and traffic tracking for 30 days.
Developer-only vs. SEO-led migration
| Other Service Providers | My Approach | |
|---|---|---|
| Migration planning | No formal SEO plan - developers follow their own checklist | Comprehensive SEO migration plan covering every risk point |
| Redirect strategy | Basic redirects set up without SEO analysis of which pages matter | Data-driven redirect mapping based on traffic, rankings, and backlinks |
| Traffic impact | Surprise drops discovered weeks after launch | Zero-traffic-loss target with pre-launch verification |
| Post-launch monitoring | No monitoring - issues surface only when rankings collapse | 30-day post-launch monitoring with rapid issue resolution |
| Developer collaboration | SEO treated as separate from the build process | Direct developer collaboration - I speak technical and SEO |
“Kaan saved us from what could have been a catastrophic migration. He identified risks our developers hadn't considered and made sure we launched without losing any of our rankings.”- Sarah M., eCommerce Director, Sydney
Migration SEO for every type of change
Whether you're switching platforms, redesigning, or moving domains - the SEO risks are real.
Platform Migrations
Moving from WordPress to Shopify, Wix to WordPress, Magento to Shopify Plus, or any CMS change. Platform migrations carry the highest SEO risk - different URL structures, different technical requirements.
Domain Changes
Rebranding to a new domain, consolidating multiple domains, or changing your ccTLD. Domain migrations put your entire domain authority at risk without careful SEO planning.
Website Redesigns
Same platform, new design - but often with URL structure changes, content restructuring, and template overhauls that can destroy rankings just as effectively as a full migration.
Migration SEO pricing
Starter
Migration planning guidance for small site moves.
Engagement includes:
- Pre-migration SEO audit
- URL mapping document
- Redirect strategy & rules
Growth
Complete migration plan with staging site review.
Engagement includes:
- Complete migration checklist
- Staging site SEO review
- Post-launch review call
- Redirect implementation specs
Pro
Hands-on migration support alongside your team.
Engagement includes:
- Direct developer collaboration
- Hands-on staging site testing
- Migration day availability
- Post-launch monitoring (30 days)
Authority
Enterprise migration with full hands-on support.
Engagement includes:
- Enterprise-scale URL mapping
- Multi-phase migration planning
- Extended post-launch monitoring (60 days)
- Dedicated issue resolution
- Post-migration performance report
Already launched and traffic is dropping? Emergency recovery support available. Get a custom quote
Frequently Asked Questions
Ready to turn organic search into your strongest growth channel?
If you're looking for a senior search engine optimisation consultant in Australia or New Zealand who combines government-validated credentials, entity-based methodology, and a track record spanning global brands to local Australian businesses - I'd welcome the conversation.