AI Search Optimisation (Generative Engine Optimisation)
AI Search Optimisation That Gets You Cited, Not Skipped
Generative Engine Optimisation (GEO, also called AIO) is the discipline of earning citations and recommendations inside AI answers. I optimise Australian businesses for Google AI Overviews, ChatGPT web search, Perplexity, Claude and Bing Copilot, and I publish the receipts: my dental client appears as a top recommendation in ChatGPT and Perplexity, with every AI referral session tracked in GA4.
Search is answering questions before your website is seen
These are the AI search gaps costing Australian businesses enquiries right now.
AI Overviews answer the query above your ranking
You hold a page-one position, but Google's AI Overview answers the question before anyone scrolls to it. If the AI summary does not cite you, your ranking earns fewer clicks every month.
ChatGPT and Perplexity recommend your competitors
Customers increasingly ask AI assistants for recommendations: best dentist near me, which plumber to call, which store to buy from. If AI models cannot verify who you are, they confidently recommend someone else.
Traffic slides while rankings hold steady
The classic AI-era symptom: positions look stable in Search Console, yet clicks decline. The answers are being consumed inside AI layers your current SEO was never built for.
Nobody can tell you how you appear in AI search
Most providers cannot answer the basic questions: which AI platforms mention you, what they say, and whether AI referrals convert. Without measurement, AI visibility is guesswork.
How I earn AI citations for your business
GEO is not a bolt-on. It is entity, structure, authority and measurement work done properly, then verified in the data.
AI Visibility Audit
Where you stand today across Google AI Overviews, ChatGPT, Perplexity, Claude and Bing Copilot: what each platform says about you, which competitors get cited for your money queries, and why.
Passage-Level Citability
AI models quote passages, not pages. I restructure your key content into clear, quotable, question-answering passages with the entities and evidence AI systems prefer to cite.
Entity & Schema Foundation
Citations follow understanding. Structured data, consistent entity signals and Knowledge Graph groundwork make your business machine-verifiable, the same foundation as my semantic SEO service.
llms.txt & AI Crawler Access
Configuration most sites still miss: llms.txt telling AI systems what your business is, plus crawler access reviewed for GPTBot, ClaudeBot and PerplexityBot so your content can actually be read.
Review & Brand Mention Signals
AI assistants weight what others say about you: reviews, mentions, citations. My dental client's ChatGPT visibility was built on systematically surfacing 500+ genuine five-star reviews to the platforms AI models trust.
AI Referral Measurement
GA4 segments isolating traffic from ChatGPT, Perplexity and other AI platforms, with engagement and conversion tracked per platform. You see exactly what AI search sends and what it is worth.
Real AI search results, tracked and published
Every figure below comes from a published case study with Keyword.com and GA4 data shown.
The GEO process, start to measurable
Four stages, each with a deliverable you can hold.
Baseline
AI Visibility Audit
I query every major AI platform the way your customers do and document what comes back: who gets recommended, who gets cited, and where you appear (or do not). This baseline is what progress gets measured against.
Foundation
Entities, Schema & Access
Structured data, entity consistency, llms.txt and AI crawler access. AI systems cite businesses they can verify; this stage makes you verifiable.
Citability
Content & Authority Signals
Money pages restructured for passage-level citation, and genuine reviews and brand mentions surfaced to the sources AI models trust. This is where recommendations start changing.
Measure
Track, Verify, Iterate
GA4 AI referral segments per platform, periodic re-runs of the visibility audit, and monthly reporting on what AI search now says about you and what it sends you.
GEO from a practitioner, not a slide deck
Where AI citations change revenue
AI search optimisation matters most where customers ask for recommendations, not just information.
Local Service Businesses
Plumbers, renovators, trades and home services: 'who should I call' questions are moving into AI assistants, and the recommended business takes the job.
Healthcare & Professional Services
Dentists, clinics, lawyers and accountants: high-trust choices where AI recommendations carry real weight, and where my published dental results come from.
eCommerce Brands
Product and 'best X for Y' queries answered by AI decide carts before Google is even opened. Citable product and category content wins those answers.
B2B & SaaS
Buyers research vendors through AI assistants long before a demo call. Being the cited authority in those answers shapes the shortlist.
AI search optimisation is built into every package
GEO is not an upsell. Entity work, llms.txt and AI visibility checks are part of how I do Search Engine Optimisation.
Growth
Growing businesses in competitive niches
Includes
- Technical + on-page foundation
- Schema + entity implementation
- Content optimised for citability
Pro
Serious organic + AI search growth
Includes
- Everything in Growth
- Full GEO program + llms.txt
- AI referral tracking in GA4
Authority
Market leadership across search and AI
Includes
- Everything in Pro
- Digital PR + brand mention signals
- Quarterly AI visibility audits
Prefer a one-off engagement? An AI visibility audit can run standalone. Get a custom quote
Frequently Asked Questions
Explore more ways to grow
Ready to turn organic search into your strongest growth channel?
If you're looking for a senior search engine optimisation consultant in Australia or New Zealand who combines government-validated credentials, entity-based methodology, and a track record spanning global brands to local Australian businesses - I'd welcome the conversation.